How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals【電子書籍】[ John Westwood ]
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<p><strong>A strong marketing plan can turn a great idea into lasting success.</strong></p> <p><em><strong>How to Write a Marketing Plan</strong></em> is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.</p> <p>Written by leading marketing expert, <strong>John Westwood,</strong> this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。