MediaWriting Print, Broadcast, Online, and Public Relations【電子書籍】[ Deborah A. Silverman ]

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<p>Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.</p> <p>Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, <em>MediaWriting</em> explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.</p> <p>Expanded and updated throughout, this sixth edition features:</p> <ul> <li>A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook;</li> <li>Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world;</li> <li>Coverage of public relations writing for digital media, publications, and other organizational media;</li> <li>Updates on current ethical issues faced by communicators;</li> <li>Information on spotting “fake news” and “deep fakes”;</li> <li>Strategies for integrating sound bites into broadcast scripts;</li> <li>New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals;</li> <li>Updated discussion questions and writing exercises.</li> </ul> <p>Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.</p> <p>Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

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