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＜p＞What we need to do is to envision the digital future of your＜br /＞ business. Without a compelling vision of where you are going＜br /＞ and why it is imperative, you will probably be painting race＜br /＞ stripes on a 20 year old Chevy. What assets will be valuable in＜br /＞ a digitally-transformed business? How can you transform＜br /＞ customer experience? Internal operations? Your business model?＜br /＞ How can units work differently ? and work together differently＜br /＞ ? in a more connected way? Look at the media industry. It＜br /＞ has been completely transformed by digital technology. Some＜br /＞ are putting their toes in the water. A few have jumped in and＜br /＞ find they aren't drowning. They are reaping huge results.＜br /＞ A very familiar, important and inevitable question we need to＜br /＞ face these days is "Is my business equipped enough to get＜br /＞ disrupted?" The risk that the disruption can happen highly＜br /＞ radically if you are not prepared for it beforehand.＜br /＞ If you do believe it could happen, it is well worth getting away＜br /＞ from the office to consider what to do very soon to avert it.＜br /＞ Taking the time to have a serious answer might make all the＜br /＞ difference in success or failure three years from now.＜br /＞ The next question is this. If you or your company isn't ready,＜br /＞ what should you do about it? It is important to think through＜br /＞ what you personally should do as opposed to what "the＜br /＞ company" should do. You can control your plan. You can only＜br /＞ influence the corporate approach.＜br /＞ The answer will set your agenda for the next six months. A＜br /＞ change is indeed coming and it is coming thick and fast.＜/p＞ ＜p＞Transformation is occurring. It can't be escaped. It is about＜br /＞ how people collaborate and work. It is about the way business＜br /＞ processes are executed. It is most certainly about how we＜br /＞ understand our customers and obsess about the experience. It＜br /＞ is about how we use digital technology to radically shift how＜br /＞ we provide amazing experiences for our customers. It is radical＜br /＞ and it is now.＜br /＞ Customers are in charge. That is a profound shift. At our core,＜br /＞ do we get that shift? There is a convergence of customers＜br /＞ being in control and our designing experiences that easily help＜br /＞ them reach their goals. What if we don't? They will let＜br /＞ everyone know about it and go somewhere else. It is that＜br /＞ simple. Do you see it coming?＜br /＞ As senior managers, you alone possess the skills and resources＜br /＞ to make it happen. You can decide to transform and survive＜br /＞ or you cannot. No one else can make that happen. It is up to＜br /＞ you to create the vision.＜br /＞ It is up to you decide who is "on the bus" and who is not.＜br /＞ Here is the tough thing. Not all of your people and senior＜br /＞ management gets "it". To assume otherwise will hinder you.＜br /＞ You need to decide who is on board and who is not. You＜br /＞ need to get those who are not on board off the bus, as gently＜br /＞ as you can, but as soon as possible. Delay will only hinder you＜br /＞ and you know it.＜br /＞ Your desire to strive to digital maturity and make it happen is＜br /＞ something that really matters. You need to make sure there＜br /＞ are targets for progress, they are well known and they are＜br /＞ met. That cannot be delegated.＜br /＞ Communicating the vision can't be delegated either. It is up to＜br /＞ you to take a stand. It is up to you to communicate it. The＜br /＞ message needs to get through and no one else can do it. Do＜br /＞ develop a serious communication plan. Make sure that it is＜br /＞ followed.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。